We're Not Your Typical Financial Advisors

We're Not Your Typical Financial Advisors

We're Not Your Typical Financial Advisors

We're independent advisors who actually put your needs first. No sales quotas, no pressure to buy products you don't need. Just honest advice designed around what matters most to you and your family.

Our Team

We're a team of financial planners who believe money should work for your life, not the other way around. Each of us brings different expertise to help you navigate every aspect of your financial future.

Nathan Mateer, CFP®

Financial Advisor - Managing Partner - President

Chris Webb, CFP®

Financial Advisor - Managing Partner - CEO

Kirby Webb, CFP®

Financial Advisor - Founder

Alexa Gilland

Director of Client Services

Beth Roberts

Client Service Associate

What Drives Everything We Do

We don't just manage your money - we help you design a plan that matches what you actually care about. Every recommendation we make starts with understanding your values and priorities, not ours.

Your Plan, Your Control

We follow the proven seven-step financial planning process because comprehensive planning gives you a roadmap to follow. But here's the key - you stay at the center and in control of every decision.

Protect What You've Built

We believe in smart risk management that looks at the real threats to your financial future. Our job is to help you avoid the big losses that can derail years of progress.

Independence Means Everything

As independent advisors, we're not tied to any company's products or sales goals. This means we can recommend exactly what's right for your situation, not what pays us the most.

Ready to Simplify Your Financial Life?

No more wondering if all the pieces fit together. No more worrying about what you might be missing. Let's create a plan that covers everything and gives you the confidence you deserve.

Ready to Simplify Your Financial Life?

No more wondering if all the pieces fit together. No more worrying about what you might be missing. Let's create a plan that covers everything and gives you the confidence you deserve.

Ready to Simplify Your Financial Life?

No more wondering if all the pieces fit together. No more worrying about what you might be missing. Let's create a plan that covers everything and gives you the confidence you deserve.

Address: 6760 Horizon Road, Suite 100, Heath, TX 75032
Phone: (972) 722-2609

Fax: (972) 551-4022

Email: chris@gfmrockwall.com

Advisors associated with Generations Financial Management may be either (1) registered representatives with, and securities offered through LPL Financial, Member FINRA / SIPC, and investment advisor representatives of Generations Financial Management; or (2) solely investment advisor representatives of Generations Financial Management and not affiliated with LPL Financial. Investment Advice offered through Generations Financial Management, a DBA of Advisor Resource Council, a registered investment advisor. Generations Financial Management and Advisor Resource Council are separate entities from LPL Financial.

The LPL Financial registered representative(s) associated with this website may discuss and/or transact business only with residents of the states in which they are properly registered or licensed. No offers may be made or accepted from any resident of any other state.

© 2025 Generations Financial Management

Address: 6760 Horizon Road, Suite 100, Heath, TX 75032
Phone: (972) 722-2609

Fax: (972) 551-4022

Email: chris@gfmrockwall.com

Advisors associated with Generations Financial Management may be either (1) registered representatives with, and securities offered through LPL Financial, Member FINRA / SIPC, and investment advisor representatives of Generations Financial Management; or (2) solely investment advisor representatives of Generations Financial Management and not affiliated with LPL Financial. Investment Advice offered through Generations Financial Management, a DBA of Advisor Resource Council, a registered investment advisor. Generations Financial Management and Advisor Resource Council are separate entities from LPL Financial.

The LPL Financial registered representative(s) associated with this website may discuss and/or transact business only with residents of the states in which they are properly registered or licensed. No offers may be made or accepted from any resident of any other state.

© 2025 Generations Financial Management

Address: 6760 Horizon Road, Suite 100, Heath, TX 75032
Phone: (972) 722-2609

Fax: (972) 551-4022

Email: chris@gfmrockwall.com

Advisors associated with Generations Financial Management may be either (1) registered representatives with, and securities offered through LPL Financial, Member FINRA / SIPC, and investment advisor representatives of Generations Financial Management; or (2) solely investment advisor representatives of Generations Financial Management and not affiliated with LPL Financial. Investment Advice offered through Generations Financial Management, a DBA of Advisor Resource Council, a registered investment advisor. Generations Financial Management and Advisor Resource Council are separate entities from LPL Financial.

The LPL Financial registered representative(s) associated with this website may discuss and/or transact business only with residents of the states in which they are properly registered or licensed. No offers may be made or accepted from any resident of any other state.

© 2025 Generations Financial Management